gitsul.

This lens of Uncommon Sense* is what Guy used to teach what are, in my opinion, the most important lessons contained in Enchantment:

1. Make business personal. Invest time to connect with the people you work with.
2. Manage your audience’s expectations. Whether it’s your boss or your wife, understand what people want.
3. Plan and prepare. Design what success looks like before you start.
4. Be an amazing story teller. Make the stories you tell interesting, relevant and memorable.
5. Be you. Above all else be authentic, passionate and engaged.